Maybe as little as two years ago there would have been no contest between high quality and low quality videos for the purposes of video marketing: high quality would have come out on top in every single regard. However, with the influx of smartphones and tablets capable of recording video content, egged on by the software available for free from app stores, as well as the platforms available to get this content viewed by hundreds (if not thousands) on social media, it’s no surprise that we are witnessing more lower quality videos being produced. For the purposes of this article the quality we are referring to is video quality itself, HD versus low res etc. But for business, how does high quality and low quality video content compare, and is there room for both?
HD or 4K video quality with professional sound editing and lighting is still obviously the best way of producing video footage for business. You just can’t beat the clarity and sound quality of a well produced video, but does this have a place in the age of social media? Well, the simple answer is yes. High quality video shows your company are professional and focused, tying in with the rest of your branding, and if you are advertising a new product or service, videoing a customer review, or simply producing an explainer or informative video, high quality video is still the way to go. With Facebook and Twitter directing viewers back to YouTube, you can easily use a high quality video uploaded on YouTube and shared on Facebook, to fulfil your marketing need for social media video content.
Having said that, for social media purposes, or for videos intended to reach viewers on the go, video quality does not have to be the top priority. This is because social media sites quite often scale down your video, so a HD video will simply take a long time to load and not be great quality once posted anyway, and viewers that are already a part of your social media community are likely to watch your video no matter the quality you use.
There are other advantages to using slightly lower quality video production methods as well, including faster load times and smaller file sizes.
High quality video still takes the top spot, but there is a place within video marketing for videos of lower quality, for example, use exclusively on social media for the purposes of community building and brand awareness. Why not contact us at Oh Video today, for any and all of your video production or marketing needs?