Video production checklist for social media

Using Data to Influence Video Marketing

Video marketing is a great option for any company, large or small, local or multi-national. Video content can help your brand reach new audiences, and educate and inform the people who already hang on your every word. But before you jump into your video marketing strategy, you will need to produce some high quality, professional, video footage. And this doesn’t simply happen overnight. In fact, there are several different stages of planning that you will need to take into account. Especially for social media video content. Here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. And this is our video production checklist for social media.

Video production checklist for social media

Producing video content for social media is not always as quick and easy as it looks. And if you want high quality, professional results, there are somethings you should take into account. In fact, your video production checklist should look something like this:

  1. Decide on the purpose of your content
  2. Decide on the platform to share your video
  3. Write a script
  4. Hire the professionals

1. Decide on the purpose of your content

Knowing what you want you video to do is the only way to know whether your video marketing has been successful. Social media video content can be a great option for explainer content, client testimonials, company story video, and product promotion. So choose the option that will have the most impact on your company, and your sales targets.

2. Decide on the platform to share your video

There are a range of social media platforms that could be perfect for you to reach your audience. While you could post to all of the platforms, its a good idea to stick to to or three so that you can keep up with comments and engagements, building a sense of community. The platform you choose to share your video content on, could have different settings for the size of the video, such as Instagram or YouTube. As a result, knowing which platform you are aiming to use is an important pre-production step.

3. Write a script

Every video needs a script. This is key to making sure you mention all your key points, and get the right message across with your video content. it will also help to reduce production time by reducing the number of takes needed to complete the video footage.

4. Hire a professional team

Working with a professional video production team is a great option for any company or business, of any size. Video content that is professional in quality is more likely to attract attention than lower quality videos that your potential customers might see from friends and family. And professional video production also means professional editing and footage, that really captures your delivery, and your message, effectively.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.