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Video marketing goals for the new year

promotional video for the university of Bolton

With the new year already underway, now is the perfect time to be considering goals and targets to improve your company or business throughout 2020. And with more consumers watching video content online than ever before, video marketing can be a great way to begin to meet these targets. But whether you’re starting off with your first video marketing campaign, or you’re expanding on an existing one, you will need to set firm goals for your video marketing, so that you can measure success. So what are the most effective video marketing goals for the new year? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about video marketing goals.

Setting video marketing goals for the new year

So, for your video marketing throughout 2020, what type of targets should you set for your company or business? Well, video marketing can help you achieve a number of aims and goals, including:

  • Increasing social media engagement- one of the most effective ways to capture attention and interest on social media is through video content. From professionally created video advertisements, built to drive traffic to your website, to more informal live videos used to create a sense of community, and bond with your customers, there are a number of ways that video marketing can support your social media targets.
  • Improving your email marketing strategy- it’s true that emails sent to advertise or promote deals, offers, products and services always secure more attention, and more click-throughs when video content is included. This is because video content is simply more engaging, and often more informative as your audience can digest the information more easily than they can when reading text based content.
  • Increasing home page conversions- for website performance, nothing can improve click throughs on the home page like quality video content. Video above the fold can capture attention and interest, and with well placed call to action buttons, the video content can lead more of your website users to take action, and sign up or buy your products. Make sure that this video content is designed to play silently, and that you include user controls for playing and pausing the video content.

For professional video marketing support and advice for 2020, get in touch with Manchester’s leading video production and marketing team today, here at Oh Video.