When it comes to video advertising, it is often thought to be the answer to most of your marketing issues. A good video advert can drive traffic to your website, help to generate sales, and increase brand reputation and visibility all at the same time. But unfortunately, many business owners think that these benefits apply to any video advert released, on any platform. And this leads to a range video advertising mistakes that can reduce the impact of the video content, and also reduce public opinion of your company. So what are the most common video advertising mistakes that small businesses make? And how can you avoid them? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the most common video marketing mistakes.
What are the most common video advertising mistakes that small businesses make?
So, what are the biggest mistakes we see most frequently, when it comes to video advertisements? Well, there are several that frequently occur, including:
- Not using call to action options
- Not grabbing immediate attention
Not using call to action buttons in video advertising
Digital video advertisements are not the same as TV adverts, where your audience is expected to find the company, product or service themselves. Instead, because everything moves much faster online, the idea is that your audience will watch your video advertisement, and be moved to take action, right away. But without the right tools to do so, i.e. a call to action button, your audience can easily become distracted, or even forget your advert completely.
Call to action buttons need to be added to the right part of your video advertisement, so that your audience can click directly through to your landing page, product page, or services page. Call to action buttons can also be used for direct sign ups and bookings, or links back to your social media profiles, depending on the aim and goal of your advertisement.
Not grabbing immediate attention with your video advertisement
Any video advertisement needs to grab instant and immediate attention. Especially when it is used on social media platforms. In fact, if your video doesn’t capture attention within 10 seconds, the chances are, your audience will move onto the next interesting thing they see. Frequently, when the video production isn’t given as much thought as it needs, the video can take a few valuable seconds to really get going, and this means that most of your audience will miss out.
Instead, you should be sure to plan and prepare your video content carefully, so that within the first 10 seconds, your audience will be attentive, engaged and involved in the video, and want to know more.
For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.