Social proof is something that every company should be trying to promote. It’s about showing your potential customers, what your previous customers think. As well as showing off just how popular your products or services are. One of the best ways of collecting and sharing social proof, is with video content. But what kind of video content can be effective as social proof? Well, here at Oh Video, we are Manchester’s leading professional video production and video marketing experts. We work with companies and businesses across the North, including Sheffield and Leeds to provide high quality video solutions. And this is our guide to using video marketing for social proof.
Using video marketing for social proof
Video marketing is the most effective way to show potential new customers, exactly what your previous customers think. This is because video content itself can bring a variety of advantages. These include:
- Creating trust- the most important thing for social proof is that it needs to be trustworthy. Your potential audience need to be able to look at it, and believe it. If they don’t trust your testimonials or quotes, they will simply find a different company to work with. Video content makes it easier for your potential, new customers to trust the content. This is because they will be able to judge from the person on the screen, using their behaviour, body language and expressions, to assess whether they are trust-worthy.
- Grabs attention- no matter how you dress up text and typography, it will never be as visually attractive or attention grabbing as video content. As a society, we are spending increasing amounts of time watching video content on mobile devices. And as a result, it is the most preferred form of media. Adding video social proof to your website or social media platform is sure to attract attention, and perhaps some potential customers too.
Different types of video for social proof
So, what kind of video content should you be using to market your social proof? Well, there are several, including:
- Testimonial video content- The traditional testimonial video content with a person talking, or being interviewed about their experience with your company is a very effective video marketing method for social proof. Because the previous customer is on screen, potential customers can find it easier to relate to, and trust, the content. And this could influence their decision to sign up or make a purchase.
- Review videos- these videos are typically produced by previous customers themselves, with no influence from you. It could be an unboxing video of your latest product, or it could be a walk-through of their new kitchen that was designed and installed by yourselves. Either way, these videos are produced by the customer, and put onto social media platforms and YouTube. These videos are even more influential than testimonial video content, and finding these, to use on your own social media, with permission, can be very effective.
If you need help or advice, or if you would like support with your own video production and marketing, don’t hesitate to contact us today at Oh Video.