So with 2018 drawing to a close, now is a good time to take a look back at the top video marketing trends of 2018. In terms of video marketing, each year is often defined by its own trends and developments. So what made 2018 special? And will any of the trends continue into 2019? Well, here at Oh Video, we are Manchester’s leading video production and video marketing experts. We work with companies and businesses across the region to deliver high quality, effective video content and video marketing. As a result, we have produced this guide to the top video marketing trends of 2018.
Top video marketing trends of 2018
So what were the trends companies and businesses like yours, were using throughout 2018? And will these still be popular in the New Year? Well, some of the trends included:
- Video ads on Facebook
- drone video footage
- 360 video
Video ads on Facebook
This year we have seen Facebook introduce short 5 or 6 second adverts into the middle of other videos. So while video advertising on Facebook has been popular for a number of years, this is the first year we have seen video content disrupted by advertisements on Facebook. As a result, content producers have been breaking the fourth wall, and directly appealing to the audience to keep watching. It’s too early to think about results of this process, but one things certain, video marketing on Facebook will not be the same in 2019.
So what does this mean for video marketing next year? Well, simply put, your company will need consider shortening your video content so that the main points of your video are shown before the advert break. This is because a disruption in the viewing process can take away the attention of even the most interested viewer. And as a result, less of your audience will watch your video content in full.
Drone video footage
This has been used effectively for a couple of years, but it has become a lot more poplar throughout 2018. From huge sports teams, to real estate companies, drone video footage has certainly gathered a lot of momentum. Especially for social media video content and for websites. This is an effective way to produce video content, as it shows a completely different perspective, and really intrigues viewers. This then makes marketing easy, as intrigue is a deeper emotional connection than simple interest.
For 2019, drone video content will no doubt be sticking around, and you can expect the video quality to improve. However, its possible that the novelty may well have worn off for viewers already.
Again, this is another trend that has emerged over recent years. But during 2018, the number of 360 videos that have been shared has continued to rise, and these have grown in prominence. The 360 video is up to 1300% more likely to grab user interest, and gain a wider audience. So it’s no wonder this type of video content, and the marketing, has been so popular.
2019 will likely bring more of the same 360 video content. Why not work with the professionals to make sure yours really stand out, and doesn’t get lost in the crowd.
For professional video marketing and production advice and support, get in touch with the experts today, here at Oh Video.