Shooting footage for an amazing marketing video is never easy or simple, but here at Oh Video, one of the top tools we use is the Rule of Thirds. This means that whenever we are filming anything (or taking photos), we stick closely to this rule.
Splitting the visual image up with two horizontal lines and two vertical lines to divide the image into nine sectors of equal proportions like so:
In this example, the focal point of the image is at the intersection of two of the four points (known as anchor points). This technique draws the viewer’s eyes towards the top right anchor point, as this is a natural position that the viewer’s eyes will gravitate towards. This means that logically, the focal point of the image should take into consideration this behavioural information to make your footage more visually pleasing and easier to “read”. Although the audience won’t notice the composition of the shot, they are more likely to spend time looking at it.
Perfect for interviews and explainers, positioning yourself or the interviewee in this segment of the third is common and makes for good practice. Many video cameras allow the grid to be overlaid on your viewfinder, which can allow you to position the shot before filming, saving time and effort in the long run.
Of course, in some situations the positioning of the object of the shot will need to be placed almost illogically, showing too much sky or landscape. In these circumstances, of course, the rule of three can be safely ignored.
Whichever way you decide to compose your footage, bear in mind the importance of frame and composition, not only to produce a professional piece of footage, but also for the benefit of your viewers.
The rule of three allows for video footage and imagery to be positioned and composed in a professional way which considers the behavioural data related to how viewers “read” an image. For more information or for support with your own marketing video, contact the professionals at Oh Video today.