The 10 second rule for video marketing

video marketing

For any company or business, large or small, local or multi-national, a good video marketing strategy can have a positive impact on sales and profits. But this needs to be a strategy that is built on research, data, and analytics, as well as your own company aims and goals. One of the metrics you might have checked out is the watch time. This is the data about how long your video was watched for, and the results shock a lot of companies. No matter how good your video is, how well produced, or how well your message is delivered, not all of your viewers will stay tuned in for the whole length of the video. And the first drop off point is usually around the 10 second mark. And this led to the development of the 10 second rule for video marketing. So what is this? And what does it mean for your video content? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about about video marketing and the 10 second rule.

The 10 second rule for video marketing

So, what is this 10 second rule? Well, essentially it is an unofficial rule that if you want your viewers attention, you need to grab it in the first 10 seconds, and give them a real indication about the message or purpose of your video. This rule came about because:

  • viewers generally only give video content 10 seconds to intrigue them before they leave
  • viewers that leave at the 10 second mark will still take away the message of the video, if you make it clear right from the off
  • viewers that are impressed with the first 10 seconds of content will stick around

Advantages of sticking to the 10 second rule

Sticking to the 10 second rule when planning, producing and marketing video content can bring a range of advantages, including:

  • Better quality video content- video content that you need to seriously consider and plan out will always be a higher quality than video content with not as much thought. When you follow the 10 second rule, it is crucial that your video content is well planned and thought out, as those first 10 seconds are critical. This automatically raises the quality of your content, and can improve your video marketing efforts.
  • Increase conversions- if the aim of your video is to increase conversions then following the 10 second rule is a good option. Positioning a call to action button or a link around the 10 second mark can be a great way to increase conversions, as your 10 seconds of footage should pique the interest of your viewers and provoke action.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.