When it comes to video production, and video marketing, we are Manchester’s leading experts, here at Oh Video. And we work with companies and clients from across the North, from Leeds and Sheffield, to Stockport and Manchester to provide high quality, effective video marketing and video production solutions. This includes video storytelling. But what is video storytelling? And what does the production process involve? Well, this is our video pre-production checklist, for video storytelling.
What is video storytelling?
Video storytelling is all about using the medium of video, to tell a story. It could be the story of your product, in the life of a user, like this video from the National Lottery. Or it could be the story of your company, and how it all got started, like this video from Harry’s. Either way, both the videos attract viewers by telling a story.
Video storytelling is so much more effective than standard video advertising, for a wide range of companies and business, especially in today’s digital world. Your audience are bombarded with video advertisements on a daily basis. From the TV, to social media. And as a consequence, they are becoming immune to them. Storytelling, on the other hand, captures their imagination, and causes an emotional response. Which in turn, connects them to your company or brand positively.
Storytelling: A video pre-production checklist
So, how do you go about creating a storytelling video? And what are the steps involved? Well, this is our checklist:
- Research – Start off with some consumer research into what exactly your audience would like to see more of. Are they interested in your products, your services or your brand story? This will give you a good understanding of what to focus your storytelling video around. If it’s not possible to find out, look at what your competitors are creating. And evaluate the effectiveness of their work in terms of engagement, interaction, and company growth.
- Decide on a message- Once you have decided on an angle, and a focus, it’s time to consider the story itself. What is the aim of your video? What message are you trying to send?
- Story-boarding- With your research in place, and a detailed understanding of the message you want to send, you can begin to plan out your video, step by step. Story-boarding is a good idea as it can ensure that your video covers all of your key points, so nothing is left out. And at the same time, it can help to make sure that your video will be appealing and interesting to consumers. Remember, the big pull of video storytelling is the emotive nature of the content.
- Script- Once the storyboard is complete, you should think about a script. Remember that on social media platforms, the vast majority of videos are watched in silence. So knowing your script early, means you can put together subtitles or captions during the process. And begin to understand how everything will fit together.
The next stage is the production itself. Which should be managed by a professional team if you really want to keep your company and brand looking professional. So why not get in touch with the team today, here at Oh Video.