Should your commercial video content be silent?

When producing your next piece of commercial video content, you should consider making this without sound. And while this might sound bizarre, silent video, or video that plays without sound, and still makes sense, can be incredibly effective and successful, for both your social media marketing, and your website content. But why should your commercial video content be silent? And what kind of advantages can this bring? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about video content without sound.

Should your commercial video content be silent?

So, why should your video be silent? Well, it doesn’t need to be completely silent, but it needs to still make sense for users watching without sound, and it needs to be set for the sound to be toggled on by user choice, rather than using sound as the default option. But why? Well, using this technique can bring a range of advantages, including:

  • Improving user experience
  • Improving the standard of the video content

Silent video can improve user experience

One of the biggest advantages of silent video is that it can help to improve the experience for your audience. A large proportion of videos watched online, especially on social media platforms and website, are watched in silent. This is related to the increase in online browsing using mobile devices. As an increasing number of people choose to browse the internet, wherever they are, be it a restaurant or cafe, the break room at work, or the train, they are opting to watch content without sound. This means they can watch without disturbing others. In fact, back in 2017, 85% of Facebook videos were viewed without sound! Consumers changed their habits, before businesses caught on. And now, in 2019, its more important than ever for your video to still make sense, without sound, so that you can meet expectations.

Silent video can lead to improved video quality

Because your video will need to make sense to your audience without any sound, you will need to put more thought into your storyboard, and how you portray your message through imagery and subtitles or captions. This can take a lot more planning that a simple talking heads video, where you sit and chat about a topic for a length of time. But it also means you have improved opportunities for company branding, and for building trust with your consumers. This is because instead of just telling your customers how great you are, you are showing them too. And when you increase consumer trust, you are more likely to see an increase in sales and sign ups too.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.