Should you produce vertical video content?

Using Data to Influence Video Marketing

For companies and businesses, staying on top of the latest trends and developments for video content on social media can be a real struggle. From live streaming to silent video, there have been a number of changes to the way that your audience expects video content to be presented, and how they expect to interact with it. And meeting your audiences expectations, is crucial for a positive user experience. Another of these development which is expected to be very important this year, is the vertical video. These have been filtering through throughout 2018, but they are expected to gain momentum from now onward. So what is vertical video content? And should you produce vertical video content? Well, here at Oh Video, we are Manchester’s leading video production and video marketing experts. We work with companies and businesses across the North, including Sheffield and Leeds. As a result, we have produced this guide to everything you should know about vertical video.

What is vertical video?

Vertical video content is just what it sounds like. It is video content that is filmed with a vertical or portrait orientation. This is perfect for mobile devices, as the user does not want to have to consistently turn their device to watch short video clips on social media platforms. However, to really get the most out of your vertical video content, there are some considerations to bear in mind.

Considerations for producing vertical video content

To make sure your vertical video really grabs attention, and keeps your viewers interested, you should consider:

  • Filming in vertical- as obvious as this sounds, many companies attempt to skip this and simply film in landscape instead, cropping the finished product to fit a portrait screen. This isn’t a good idea, as it means that your video will not be as high quality as it should be. It also means that key features in the background, may need to be cropped out. Instead, you should carefully plan the appearance and presentation or your vertical video, so that all the necessary aspects can be included.
  • Make sure your captions fit- one of the common issues with vertical video is that the captions are provided for viewers to watch the footage with no sound, but the captions are then far too small to be read on a vertical screen. Then, when users turn the phone horizontal, to read the captions, the video is squashed to fit the horizontal screen, leaving black areas around the picture. As a result, you may need to get creative with your captions for a vertical video.

Should you produce vertical video content?

So, should you produce vertical video content, and are there any advantages? Well, the simple answer is yes. There are lots of advantages to producing vertical video content, instead of horizontal content. These advantages include:

  • Meeting user requirements- Users don’t want to have to turn their screen, so vertical video can meet this requirement. This means that users will be more likely to watch your video as it doesn’t inconvenience them in any way. In fact, you cant make it any easier to tune in. And the more users that watch your content in full, the more potential sales and sign ups you can make.
  • Impress your audience- In addition to making life easy for people that watch your content, your vertical videos will also impress your audience too. And these feelings will then transfer to your company or business, potentially increasing sales and sign ups.

If you need help or advice, or if you would like support with your own video marketing, don’t hesitate to contact us today at Oh Video.