When it comes to producing video for landing page conversions, we are experts. Here at Oh Video, we are Manchester’s leading video production and video marketing experts. As a result, we know how important it is to create compelling, engaging, and interesting video content to grab the attention of your potential customers. Landing page video can make such a huge difference to your conversions and your website traffic. So you need to get it right. This is our guide to producing video for landing page conversions.
Personalise the content
Producing video for landing page conversions is different to other types of video. You need to get the consumers attention, and keep it.
Using a small piece of code to produce the viewers name as part of your landing page video can make the whole experience feel more personal for the potential customer. It also allows you to build a more personal connection, while grabbing the attention of the user. This means that your landing page video is more likely to be watched to completion, and the viewer is more likely to follow the call to action.
Focus on the placement
Landing page video needs to be above the fold. In fact, the video should be the only thing that the viewer can see without scrolling. This is because once the landing page loads, the viewer will make the split decision to stay on the page, or to leave. Positioning a video in their focus area is much more likely to tempt them to stay, especially if personalisation is used.
Finally, when producing video for landing page conversions, make sure to optimise your video content. This means ensuring that it is the right size for optimal loading times, the alt text and image tags are correct, and the thumbnail is eye catching. Paying attention to these small details will make a big difference to the success of your video.
For more information or advice about producing effect video content, and marketing this video content effectively, contact the professionals at Oh Video today.