How to produce believable testimonial video content

Testimonial video content can be one of the most effective types of video content for your website or your social media. Testimonial video involves your satisfied customer or client, talking about what they thought was great about your product or service, and how exactly your company made a difference to them. For any potential customers, testimonial video content can help them to take a leap of faith, and put their trust in your company, potentially increasing your sales, and your reach. But this only happens when the video content is believable. Here at Oh Video, we are Manchester’s leading video production and video marketing experts. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. And we understand how important it is for your video content to really get results. As a result, we have produced this guide to producing believable testimonial video content.

How to produce believable testimonial video content

Producing testimonial video that will be believable is all about the client you film. From their language, to their body language and facial expressions, your potential customers will make a judgement about the credibility and believability of the video content. This can take a bit of planning. And the first step is planning what kind of format you want your testimonial video content to take. For this you have two options:

  • a video interview- This can help the interviewee stick to the topic and stay on task, but it can also appear a bit more forced than a freestyle video. Which could make the review seem less genuine.
  • a freestyle video- Allowing your customers to talk freely about their experience is better for persuading potential customers about your company’s merits. But they might go off on a tangent. That’s why planning with your customers is a good idea.

Planning

So go for a freestyle video, for the best results. But prepare your customer first. This can include:

  • Providing some questions that you’d like them to talk around- for example, why did you choose us? Why would you recommend us? This can give the customer some time to structure their response and focus on the message that your business wants to get across.
  • Timing is key- make sure you aren’t rushing your customer. Give them plenty of time to expand on their answers and explore what they want to say. It is much easier to cut and trim footage than it is to have to redo the whole thing, because something essential was missed out.
  • Preparing the client- also, you should consider preparing the client effectively. This can involve going through some relaxation techniques, helping them feel comfortable, and giving them the opportunity to ask questions. Practice is also important.

Editing

Once you have the footage, the magic is in the editing. You could:

  • Include images for your business, your services, or the product to help connect your company to the testimonial content. This can play out while your customer still talks over the top
  • Caption all the key points so that users watching the video without sound will still understand the message of the video
  • Cut out unnecessary bits and pieces so that the video is to the point, and as a result, is more effective.

For more information or advice about professional video marketing, and video testimonials, get in touch with the experts today, here at Oh Video.