When thinking about video production, we are professional experts, here at Oh Video. But we also excel at video marketing. As a result, we have stayed on top of the rise of vertical video across social media platforms. This has increased in popularity so much that for viewers using a mobile device such as a smart phone or a tablet, it is now almost expected. As a result, we have produced this guide to answer the key question, why produce vertical video?
The rise of vertical video
From Facebook, Instagram, snapchat and twitter, social media is here to stay. One of the main developments over the years concerning our social media usage has been the number of videos posted and shared using social media. In fact, it is predicted that our social media will become only video footage within the next few years.
However, this video footage has also rotated, from horizontal to vertical.
This is because almost half of all video content viewed daily, is being viewed on a mobile device. As a result, it is becoming imperative to appeal to the mobile audience. This means producing video footage in a vertical format. When you consider that mobile devices are used vertically more than 50% of the time, it makes sense to produce content that is more likely to be viewed to completion.
Why not just edit your horizontal video before uploading?
One of the popular follow up questions we get after the why produce vertical video question, is why not just edit the horizontal footage. This is because it just doesnt look right.
Cropping your shot all the way through is likely to leave your footage looking lopsided, with the main focus being off centre or wrong in some way. Remember that any video you release is associated with your brand and company, even if it is just for social media. As a result, you should produce vertical video content independently from your horizontal footage.