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Predicted video marketing trends for 2020

With the New Year fast approaching, it can be a good idea to take a look at the predicted video marketing trends for 2020, so you can get ahead of the curve. But what are these predicted rends for the upcoming year? And how can these influence your video marketing strategy and plans for 2020? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. This is our guide to everything you should know about the key video marketing trends for 2020.

What are the predicted video marketing trends for 2020?

For 2020, there are a number of predicted video marketing trends, including:

  • Increase in live video
  • Increase in video blogging for companies
  • Increase mobile video adds

Increase in live video

Live video has been a popular tool for connecting to customers and your audience for several years, since it’s huge rise in 2018. But this is a very effective video marketing tool. In fact, half of 18-34 year olds will stop their current tasks to watch a live video produced by their favourite creator. And with this kind of response, it’s no wonder that an increasing number of SMB’s will be considering jumping on this particular bandwagon.

Facebook, Instagram and Live streaming on YouTube are some of the most effective ways to reach out to your audience. Why not consider:

  • hosting a live Q and A session
  • giving a behind the scenes tour of your shop or business
  • showing off and demo-ing new products live

Increase in video blogging for companies

Video blogging, or vlogging, has long been a popular form of blogging for casual individual bloggers. In 2020 we expect this to transform into an effective content marketing option for companies of all sizes, in a range of industries. What this involves is producing video content that is informative, and explains a topic that would have been part of your original written content marketing strategy. However, instead of producing this as written content, a video blog can bring a range of advantages, including:

  • helping build consumer trust through face to face video content
  • capturing the attention and engagement of your audience more effectively than any written blog
  • improving website SEO by optimizing the video content for search engine results
  • providing great content to share on social media platforms

Increase in mobile video ads

Video advertisements are the easiest and most effective way to put your product or services in front of the audience, and increase brand awareness and potential sales. In 2020, it’s likely that SMBs will invest more money in short, sharp video ads, specifically for mobile users in apps such as Instagram and Facebook, as well as YouTube.

For professional video marketing support and advice for 2020, get in touch with Manchester’s leading video production and marketing team today, here at Oh Video.