Should you use music in your video content?

video tips

With the rise of silent video, one thing is still unclear: the role of music. In the era of producing video content produced to be watched without sound, why would you include music? Well, adding music to your video content could be a good idea, and could help to create epic video content. But how can you source music to use without any legal problems? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about using music in your video content.

Should you use music in your video content?

When we listen to music, our brain doesn’t just respond to it, we actively engage with it. This means that video content with good quality music, that fits the visuals, will engage more viewers and keep them watching your content for longer. As a result, this will improve click through rates and conversions. The impact music has on our brains guarantees that music for your video content is something that shouldn’t be overlooked, even when video content is set to play silently by default.

How to use music throughout your video

Music in your video should be something that is added in the editing stage. Once all the scenes of your video are put together, you need to think about the feelings during various parts. For example, is it tense or nerve-wracking, or is it exciting or funny? These feelings that you are aiming to evoke with speech and visuals, need to be fully supported by the music you choose. Otherwise the effect will be lost altogether.

Where to source music for video content

Of course, sourcing music for your video content is an important business consideration. Some music you will need to pay for, other music is available free or as part of a monthly payment to a stock music supplier. With a range of options, it can be overwhelming to choose music that suits your video. But don’t worry, here are some of the common places to source music, entirely free of charge:

  • YouTube Audio Library- This contains a huge amount of music that you can use for free, even if you want to monetize your videos on YouTube. However, the quality is not always impressive, and it might take quite a while to source the perfect tune. This is because the search feature is not very advanced. All in all, it’s a free service, and definitely worth checking out, especially if you just need something generic.
  • Soundcloud Creative Commons- Artists and music creators that share their music via Soundcloud, can also list it for use under the creative commons. Each individual track will have its own licensing agreement or terms, and you will need to follow these to stay within the law. It is a great idea to keep a copy of these licensing terms in case you need them in the future.

Of course, there are a huge range of audio libraries you can sign up to for a small monthly fee. These will have better search options which will make it easier for you to find what you are looking for.

Why not contact the experts at Oh Video today, for help or advice with any aspect of your video production or marketing.