Most common video marketing mistakes

guide to video marketing

Opting for video marketing is a great decision for many companies and businesses, no matter their size. Video is a tool that connects and brings people together, and if your brand or company is at the centre of this, you can be sure to increase your audience and help your business grow. But video marketing is not something that you should jump into without a clear strategy in place. And this is unfortunately, something that many companies do. This can lead to a range of video marketing mistakes, that could leave your brand flat. So, what are the Most common video marketing mistakes? And how can you avoid them? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the biggest video marketing mistakes.

Most common video marketing mistakes

So, what are the most common video marketing mistakes? Well, there are several including:

  • Setting aims that are unachievable
  • Not setting aims at all
  • Targeting too many platforms
  • Delivering too much information

Setting aims that are unacheivable

If you are expecting your video marketing to totally transform your online presence and send thousands of people flocking to your website, you might be aiming for the impossible. Of course, this is the dream for any company or business, and you will get there in time. But for your first videos, and your first jump into video marketing, it is a better idea to set more achievable and easily measurable targets. This will help you establish where to make improvements, to get to your eventual, long term goal.

No setting aims at all

Setting the bar too high for success is one mistake, but launching into video marketing with no measurable goals at all is just as bad. Without any targets or aims to strive for, how will you know if your video marketing campaign has been successful? Well, you won’t. And this means you wont know where to improve, or what to change, for the next time. As a result, you could be pouring time and effort into something that isn’t really achieving much of an effect.

Targeting too many platforms

With so many platforms to choose from it can be difficult to choose the right one for your company. But targeting all social media, and video outlet channels is probably not the best idea. Instead, you should focus on just a couple of platforms where you can keep up with engagement and interaction, and generate a real conversation around your video content.

Delivering too much information

Another mistake that many companies make is to deliver too much information in one video. Even if your video is a suitable length for the platform it is shared on, this doesn’t mean that it doesn’t have too much information. If your video content jumps around from point to point, you need to refine it. Just focus on one point per video to make sure that what you want your audience to take away from the video is clear.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.