Producing high quality, effective video content is a great way to build your brand, and potentially increase sales and signs up. But there are a lot of decisions to make. From deciding which type of video to create, to determining which platform to create content for, and why you want to create video content in the first place, there is a lot to think about. And once you have published your video content, you will naturally want to know if your hard work is paying off. And to do this, you will need to get to know, and understand, a range of metrics that can help you measure success. So, what are these, and why are they important? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the key metrics for measuring the success of your video marketing.
Metrics for measuring the success of your video marketing
So, if you want to know if your video has been successful, which metrics should you be looking at? Well, there are several, including:
- Time watched
- View count
- Click through rate
- Social sharing
This is one of the most important metrics for measuring the success of your company video. The amount of time that viewers spend watching your video content will show how engaging and interesting they found it. If your viewers are switching off at the ten second mark, then you know you haven’t captured their enthusiasm right from the start. However, if they are watching your video content until the end, its likely that your video has been effective and successful.
Time watched metrics alone though cannot tell you how successful your video has been, unless your only goal was for users to watch the full extent of your video content. If instead your goal was to increase brand awareness, or to increase sales, you’ll need to look at multiple metrics at once.
Click through rate
This is another essential metric that can help to indicate whether or not your video has been productive. The click through rate will show how many of your viewers have clicked through to your website, while watching, or after watching, your video content. If your video was emotive, and motivating enough, you should see a high number of click through’s. This leads to more website traffic, with an increased potential for sales and sign ups.
If this increasing profits was the goal of your website, this metric can help show how successful your video was. But to follow up on this, you should also be measuring the actual conversion rate. This will show the amount of video traffic that has landed on your website, and then the direct amount of sales and sign ups associated with that.
For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.