Last Friday Mark Zuckerberg announced plans to shake up Facebook and reduce the amount of content we see from brands and businesses. This includes video content. So while promoting your company on social media, like Facebook, is probably a large part of your marketing strategy, it looks like 2018 will lead to some big video marketing changes! Here at Oh Video, we are Manchester’s leading video marketing and video production experts. We work with companies and businesses across the region to provide top quality video marketing and video production solutions. So we can tell you with certainty, that live video is where your social media video marketing needs to go. As a result, we have produced this guide to live video options for your company or brand.
Why live video?
First of all, why will live video still be viable. Well, just take a look at the stats:
⦁ Facebook users comment ten times more on live videos than they do regular videos (Facebook Newsroom)
⦁ Video of a live event increases brand favourability by 63% (Buffer)
⦁ 80% of respondents to a Livestream survey said they would rather watch a live video from a brand than read a blog (Livestream)
⦁ 82% of Livestream’s survey respondents said they preferred live videos from brands than other social media posts (Livestream)
⦁ 55% of people consume videos thoroughly – the highest amount of all types of content (HubSpot)
All of these stats point to more engagement, something that the Facebook algorithm so desperately wants to create. So it is reasonable to believe that live streaming will help your company continue to perform well on social media, and is a also a great way to spend part of your video marketing budget.
And it’s not just Facebook that offers the live video advantages, it is also Instagram, Twitter and Youtube.
So what are the Live video options for your company or brand?
Depending on your field, there are a huge range of options for your company or brand. Why not consider:
Using a Key Speaker- This could be an expert or influential person in your area. Talking about the latest trends and answering questions can work well for most industries. And it is a great way to produce a live video for any platform. In addition, the speaker themselves may have an audience that they will bring with them to your YouTube Channel or social media page, boosting the number of followers you can gain.
Host an Interview – Interviews are a great option for live video. You can field the questions asked by the viewers, and throw in some that might be more relevant yourself. They can also be as funny or tongue in cheek as you need to them to be, or deadly serious depending on your audience and demographic. Why not interview staff at your company to provide some untapped insight into life behind the scenes? These can make for fantastic and short facebook, instagram or snapchat live videos.
Product and service demos – Live demonstrations of products or services can be incredibly effective. Not only do your audience get to see the product or service in action, but is also shows that you have confidence in what you offer. However, the stakes are high with this option! If something goes wrong, your reputation could be tarnished. Facebook and Youtube are probably your best platforms for live videos like these.
Flash sales – Some companies have demonstrated that using live video an be a great way to introduce and promote a flash sale. If used only every once in a while, this can be a fantastic option, generating excitement and enthusiasm.
If you want to keep on tip of your social media video marketing, live video is the way to go. Whatever platform you choose, there are options to suit. For professional video production or video marketing support, why not get in touch with the experts today, here at Oh Video.