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How to incorporate video into your digital marketing strategy

How to incorporate video into your digital marketing strategy

Video is one of the best ways to engage and interest viewers in your company or business, or product or service, as long as it makes use of a good storyline, a bold call to action and an emotional connection with the potential consumer. So, once you have your brand-new video, what do you do with it? Here at Oh Video we don’t just excel at producing video content of top quality, we are also experts with video marketing. Here are our tips to help you utilise video as part of your digital marketing strategy.

Direct Marketing

Direct marketing is marketing that goes directly to your consumer such as a discount voucher in the post. Now obviously, a video isn’t something that you can post, nobody’s going to watch a random DVD pushed through the letterbox; but instead we can email customers. If your video is relevant and will be of interest to your previous consumers, sending them the video directly via email is a great way to generate interest and can make your customers feel valued.

Retargeting

If your company is already using a retargeting strategy to advertise to people who have visited your site, why not incorporate short video clips into your retargeting system. Many retargeting advertisements are flat images with a bit of animation either moving from picture to picture or highlighting the call to action. If you could instead shoot a short 30 second to 1 minute video, you could garner a lot of interest.

Social media

With millions of potential customers available to advertise to, for free, social media is an important part of any digital marketing strategy. Using video as part of this strategy is a great way to get people to notice your brand or product, and viewers find video a lot more engaging and interesting than simple flat text. Video is also something that most of your millennial customers expect to see. 18-35 year olds are interacting with video far more frequently and for longer periods of time than ever before, and with the video compatibility of social media platforms, many companies are making use of this to target the millennial demographic.

In summary

Digital marketing, retargeting and social media are the best places to utilise your video content, creating interest and promoting your brand or company. For all your video needs, contact Oh Video today.