If you have employees, colleagues, or actors, who will be starring as the face of your company in your commercial or corporate video content, you could experience more success, including click throughs, sales and signs ups, than a video without real people, and real faces. But this is a balancing act between using people effectively on screen, and producing something that catches the eye, is interesting, informative and entertaining. And it’s not always easy to do both. In addition, your audience will be focusing on the people on screen, so its really important to prepare the stars of your video, to get the best results and connection, with the audience. Here at Oh Video, we are Manchester’s leading video production and video marketing experts. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. And we understand how important it is for your video content to really get results. As a result, we have produced these important tips for the people in your video content.
Using people in your video content
So, how can the people that feature in your video make a difference to the overall success rate? Well, you might be surprised! Video content featuring real people always performs better than other types of video. This is because the audience can assess the person, and make a judgement about them, and your company, instantly. This increases trust, and the connection between the consumer and the company, which in turn drives sales. But this is only effective when the people starring in your video meet certain criteria. So what is this criteria, and how can you be prepared?
Important tips for the people in your video content
To really get the most out of your video content, you should consider:
- The role of body language- help the people that will appear in your video content by discussing the role of body language, and the different body language indicators that will be key for consumer trust. Simple steps like unfolding the arms, and smiling can really make a big difference when someone is speaking on camera, and instantly, they can become more approachable, and more believable.
- Branding is important- branding is essential for any company video, and if you want your audience to be motivated to book your services of buy your products, branding is key. Make sure your video stars know about your company branding, and help them represent your company both visually on screen, and through their use of language too. This can help your content be automatically more believable, and more effective as a result. This could even involve wearing branded clothing, or brand colours.
- Finding their voice- the voice of the people in your video will become synonymous with the voice of your company. Make sure the people who will appear on screen are comfortable with their lines or words, and encourage them to be honest, genuine and direct. This might take some practice.
For more information or advice about producing video content using people, or for a professional team that can be relied on for a professional job, get in touch with the experts today, here at Oh Video.