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    Immersive, user controlled video media

    360 degree video

    Recording the real world panorama by filming in every direction at the same time, often using an omnidirectional camera or multiple cameras, is a step towards immersive, user controlled video media.

    With the introduction of 360 videos on youtube and more recently facebook 360 supporting such videos, other social media is guaranteed to be following in this direction. So how does it work?

    Well to create true 360 footage you will need either a rig of cameras or a dedicated virtual reality camera which will have multiple lenses. Some companies have produced dual lens cameras, such as the Samsung Gear 360 and Ricoh Theta S simply for this purpose and there are accessories available for the Samsung Galaxy Nexus and the iPhone4 and 4S.

    The footage taken must then be put together, either by the camera itself or through specialist software. The software can piece together each of the visuals recorded from each lens, and synchronize the footage together into a seamless 360 video.

    With the increase in demand for virtual reality, 360 videos are the perfect way to breathe more life into a form of media designed to simply be viewed. With a virtual reality headset, such as the Samsung Gear VR, into which the smartphone is slotted into, the 360 video will move and rotate based on the movements of the user. This allows the user to become immersed in the recorded experience and truly interact with the viewed footage as they would in real life.

    With Youtube fully supporting 360 degree videos, and Google working with developers to make 360 degree videos easier to support and upload, it would appear that 360 degree video footage is one of the top video trends of 2016 and it looks more than likely to become the future of video production, editing, and marketing.