How to use explainer videos for marketing

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As Manchester’s leading video marketing and video production experts here at Oh Video, we know a lot about the different types of video for businesses. From client testimonials, to training videos, we can produce stunning corporate and commercial video content for any business. One of the most popular options is the explainer video. So what is an explainer video? And does it help with sales? Well, this is our guide to how to use explainer videos for marketing.

What is an explainer video?

An explainer video is simply a video that explains something about your company. It could explain the latest feature of your new product, and how it works. Or you could use an explainer video to explain how your service works. Either way, an explainer video helps clear up any issues or questions your audience or potential customers might have. And by producing a stunning video to help you explain, you can grab their attention, and make sure they are watching. You can also reach multiple members of your audience at once.

Explainer videos can be live action or animated. Decide on the most suitable type of explainer video for your company, and stick to this style. This will help create a cohesive collection of video content. And you can also use this for marketing.

How to use explainer videos for marketing

Explainer videos can be great for marketing. You can:

  • reach new audiences
  • keep your current customers involved and updated
  • explain the features that help your company stand out, which can be very persuasive

So how exactly do you use this content for marketing? Well, there are a couple of different options, including:

  • social media video content
  • email marketing
  • regular vlogging

Social media

When considering the different ways to use explainer videos for marketing, it pays to think about social media. With social media, you can reach a large number of people at once, which can have an influence on sales and sign ups, as well as website traffic in general. However, you will need to:

  • produce content specially designed for social media- this generally means short (less than two minutes in length) and silent. So don’t forget your hard or soft captions.
  • consider the orientation of your video- for social media, an increasing number of people are keeping their phone vertical to watch footage. This cuts off part of the screen, and can make captions, diagrams and animations more difficult to see. So you might want to think about creating vertical content.

Email marketing

An explainer video landing in a customers inbox can be effective. People are more likely to open emails that note in the subject, they have video content. And this means that by including an explainer video in your email marketing, you could increase the click through rate, directing traffic to your website.

When using video for email marketing, you should consider using personalisation. This can help to grab users interest, and it builds a better connection between them and your brand.

Regular vlogging

A key part of marketing online is the regular and efficient production of original, relevant and useful content. This content doesn’t just have to be written content though. In fact, video content can be much more effective. As a result, you could create a series of short explainer videos, to release as a regular vlog.

For more information or for professional video production, or video marketing, get in touch with the professionals today, here at Oh Video.