How important is a storyboard for your corporate video?

promotional video for the university of Bolton

Creating great content for your audience can be a helpful tool for any business, in any industry sector. And video content is the type of content that draws the most attention, and has the most success. But for any corporate video, effective planning is an essential part of the production process, and this can differ depending on the purpose of the video. From expainer video content to talking head interviews and company story video, there are a range of video types to choose from for your company or business. And planning can help ensure you portray the right message, in line with your company branding. As part of this, story-boarding can be an incredibly useful tool. Here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the important considerations for storyboards and video content.

What is a storyboard?

A storyboard is a tool used to tell the story of your video. This usually involves developing a document using different panels and drawings. Each panel usually represents a scene or segment of the video, and this can be thought about in detail, to make sure that your whole video is focused around delivering the same message, and is on brand.

Why should you use a storyboard for your corporate video?

So, why should you use a storyboard to plan your corporate video? And how can a storyboard help your company? Well, there are many advantages to using a storyboard, including:

  • Help production run smoothly- if each production member, staff member and cast member is working from the same details and information, the production of your corporate video is likely to run smoothly and effectively, and take less time to complete. This can help you stay in budget and also helps if your are sticking to a dedicated time-scale.
  • Ensure clarity- a storyboard can help make sure that each piece of the video is suitable, and delivers the right message. Whatever you want your audience to take away from this video, you need to ensure that this message is clear and obvious through all scenes. A storyboard is the perfect tool to achieve this.
  • Help your team be prepared- for any video production, you always need to be prepared before filming. A storyboard can help everyone on the team prepare for the shoot, and know what to do on the day. This can include preparing any necessary props or equipment too.
  • Easy to accomplish- a storyboard is easier to create than you might think. You dont need to use drawings to fill each panel, and if you, they dont need to be amazing. Instead, you can use text to focus on the plot, or movement of the video from one scene to the next, and achieve the same outcome. So when it comes to planning corporate video content, a storyboard is often the easiest option.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.