Here at Oh Video, we are Manchester’s favourite video production experts. From video interviews, to explainer videos, to video landing pages, we can produce fantastic video content. But the production process can often seem daunting, or even mysterious, to some of our clients. As a result, we have produced this guide to the video production process.
Step 1: Planning
Developing a concept is the first step to a great video. You need to know what you want to achieve, and how to get that message across during the video. You also need to think about the intended audience, from existing customers, to social media followers, who is your target audience? And how can you reach them?
In addition, its also critical at this stage to plan out your budget and timeline, to make sure your don’t go over budget.
Step 2: The Pre-Production Phase
Now you know your target audience and have decided how to get your message across, its time to get practical. You need to start looking at locations, creating scripts, and storyboarding your video idea. This will help everyone work together towards the same goal.
During this phase, you can also consider any outside help you may need, from hair-stylists to a professional voice over.
Step 3: Producing Your Video
This is the chance to put all of your ideas and hard work in pre-production, into action. During this step, everything will come together, from your location to your scripting, and filming can begin.
One of our top tips is to make sure you take extra footage, just in case. It’s always better to have more than less.
Step 4: Post-Production
During post-production your video footage will be edited and compiled. This is where your video will really become top quality.
Editing can take up to three weeks for large processes, and it passes through three stages:
⦁ rough cut
⦁ second edit
⦁ final cut
Step 5: Marketing and Distribution
After all of your hard work, your video deserves to be seen. You should edit your videos to be perfect for whichever social media or video hosting platforms you want to target.
The video production process moves through 5 stages, each with their own tasks. If your business is looking for a professional video production company, to create exceptional video content, why not contact Oh Video today?