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Finding the best location for your video

Practicalities of video production

Creating a video that is high quality, professional and effective can be a challenge. And before you can begin filming there are a umber of things you need to consider including the script, the filming location and the purpose of the video. So what are the considerations for finding the best location for your video? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about video filming locations.

Important considerations for finding the best location for your video

If you are looking for a filming location for your company video, there are some considerations to take into account. These include:

  • The type of video- filming a video interview is entirely different to filming an explainer video. Choose a location that matches the purpose or aim of your video content. For example, a video advertisement might be filmed effectively in your local town or city, or a nearby green-space, while a talking head video with your CEO is probably more suited to an office environment. Pairing the location with the type of video can help to improve the success rate and conversion rate of your video.
  • Public access and other people- no matter what type of venue or filming location you choose, it will be important to consider the presence of other people. When filming in a public space, people in the background can be distracting, and put your whole shot out of balance. This can lead to many retakes being necessary. But it’s not just a public filming problem. Filming in your own office environment for example can pose similar problems, especially if your staff are still trying to work. As a result, you may need to close the office, or choose a suitable venue that you can book for a set time. However, this can eat into your overall budget.
  • Filming quality- finally, the venue will need to be evaluated for overall quality, including lighting and sound quality. This can be crucial for achieving the best possible end result, and a high quality, professional commercial or corporate video. Things like background noise and the accessibility for setting up suitable artificial lights are essential to consider, and this can actually be a real deal breaker, even if everything else is perfect. After all, your video will be associated with your company or brand, and its important to give the best possible impression.

For more information or advice about video production, live video, and targeted video, get in touch with the experts today, here at Oh Video.