Creating a company video for your potential customers can be an effective way of video marketing, video advertising, or even simply explaining a complicated service or product to your audience. But to do this effectively, you may need to consider a storyboard. This can be an important and effective part of planning your video content, helping to create a cohesive and high quality piece of video footage. But what are the most important features of an effective video storyboard? And how can you be sure to get this right? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about video storyboards.
What are the key features of an effective video storyboard?
So, for your commercial or corporate video, what are the key features you should include as part of the storyboard? Well, there are several, including:
- The script
- The company branding
- Action details
Video storyboard and scripting
Creating a storyboard for your video involves outlining all of the different scenes, in sequence, to create a smooth flowing story-line that is clear and consistent. As a result, the script can be a big part of this. If you don’t have all of your script put together yet, or your waiting for help, simply outlining some script notes about what will be said in each scene can be very useful. This can tie in with the full script, once this is completed, and will help keep all members of the cast and crew together during filming.
Company branding and video storyboard creation
Another of the important features of a video storyboard is the company branding. This involves indicating in each scene of the storyboard, how the brand will be best represented. For some companies and businesses, wearing branded clothing can be an effective solution. However, not all businesses are suited to this type of brand advertising. Displaying the logo throughout the video is one solution, but using branded background colours and even branded products on set can be particularly useful. You need your viewers to know that this content is legitimately and genuinely connected to your company, but you also should avoid over-using branding too. This is why storyboards can be so useful.
Video storyboards and action details
Each scene of your storyboard needs to give clear and concise details about what is expected to happen at each point of the video. This includes action details for cast and crew, which in turn can help production run more smoothly and effectively.
Action details should also show how each scene or storyboard segment will help to further the overall message of the video. It’s important for your video to have just one message, and for this to be clear and obvious to the audience, each part of your video content needs to be centered on this overall message.
For more information or advice about producing video content to build consumer trust, get in touch with the experts today, here at Oh Video.