Video marketing is increasing in importance. It is also consistently increasing in consumption and production. As a result, it is important for any business to think about their own video marketing. Here at Oh Video, we are video marketing experts. Consequently, we have produced this expert guide to video marketing.
Industry success stories and insider tips
Some of the large companies are currently making waves with their video marketing. This includes Burberry and Gatorade, who have both been focused on creating branded video content. This has generated a lot of interest in each of the companies.
In addition, Spotify have been producing quality vertical video. This is because a lot of their target audience use mobile devices to access the internet.
Although these are large companies, smaller companies are also generating interest based on their video marketing. So how do they do it?
This is where the expert guide to video marketing begins.
Make use of vertical Video
If you are sharing video content through social media, such as Facebook or Instagram, make your video vertical. This can increase the amount of engagement with your video content and also encourages an increased share rate. This has been seen on Snapchat for more than a year!
Build a Story
Create video content centered around a narrative. This can increase the emotional connection with your video and is more likely to generate interest than another bland piece of advertising. As a result, you will see more interaction, and an increased amount of shares. All of which generates interest in your company and increases brand awareness.
Keep it short
People are more likely to watch a short video than a longer video. This is because they are priotising their time online, and a video that takes up too much time, is a big investment. As a result, you should keep your video short and to the point. Otherwise, you can lose around 20% of your viewers after just 10 seconds.
Use data and research to make decisions
Make sure you know your audience and their behavioural patterns. Use data to monitor your sites performance and make changes to your video marketing approach based on such data. This will help you make sure that your content is effective.
We hope you found our expert guide to video marketing helpful. For more tips and advice, or for support with your own video marketing strategy, contact the professionals at Oh Video today.