Using video content to deliver a message is a versatile and cost effective way to reach multiple people at once. From video advertisements for your latest products, to explainer videos, company story videos, or even corporate training videos, video content is much more effective than text. But what about when video content has a time constraint? For videos to be shared via social media, one of the main requirements for success is that the video itself is less than 2 minutes long. And while we’ve seen some companies effectively break this rule, the payoff has to be worth it for your potential customers, and even still, you will lose most of your viewers after the 2 minute mark. So what can you do? And what are the key considerations for delivering a two minute video message effectively? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to getting your video message across within 2 minutes.
Considerations for delivering a two minute video message effectively
So, what should you bear in mind when trying to deliver a message in just 2 minutes of video footage? Well, there are several things to consider, including:
- Get to the point quickly- with just two minutes worth of content you have to get to the point quickly. Preferably within the first 10 seconds. This paves the way for you to expand on this with the rest of the video, after grabbing attention first. It also means that your viewers will know exactly what the content is for, when they start watching.
- Use real people- while animated video content can be a great tool, especially for explainer videos and complicated processes, for a 2 minute video, you should consider using real people and real faces. This can help attract attention to your video in the first instance, but it can also be more compelling for your audience, encouraging them to watch for longer. Seeing real people in video content allows connections to be built, and can help you message to be delivered more clearly.
- Stick to just one message- this should go without saying, but in a minute video, you need to only tackle one message. You cant try and fit two or three key takeaway points in just the one two minute video, as this is not a recipe for success. Your message needs to be clear, concise and singular so that your audience all take away the same meaning.
- Show don’t tell- where possible when using video footage you should seek to show the message rather than tell. Of course you can do both, but the most effective videos use visual content to deliver the message, rather than speech or text. And in the world of silent video, this is even more important. So for example, if you are advertising a product or service that solves a problem, show the solution visually.
For more information or advice about effective video storytelling for your business, get in touch with the experts today, here at Oh Video.