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    Creating a video production brief

    patrick - md and head of video production

    If your company or business is looking to create great quality video content, the first place to start is with a video production brief. This doesn’t have to be as complicated as it sounds. Here at Oh Video, we are experts at video production and video marketing. As a result, we have produced this guide to creating a video production brief.

    What is a video production brief?

    Before you think about creating a video production brief, you need to know what a video production brief actually is. Basically, as with any business project brief, a video production brief outlines exactly what you want to create and why, as well as timescales and budgets.

    So which questions do you need to answer?

    1. Why do you want a video?

    Figuring out why you want to create a company video is the first step to knowing the direction your video should take. Is there a message you want to get across? Do you want to become more well known?

    2. Who is your audience?

    Knowing who will be watching your video will help you to shape your video and tailor it to the audience. The audience are essential to commercial video content.

    creating a video production brief

    3. What is the message you wish to deliver?

    Essentially, video viewers will only take away one thing from your video content. As a result, your video should only concentrate on promoting one key message.

    Deciding on that key message can be difficult, especially if there is a lot you want to cover. If you have a lot that you want to deliver, you should perhaps consider the benefits of creating a series of video content. This will also allow you to build brand awareness over time.

    4. Where will you distribute your video content?

    Deciding which platform/platforms you will be using to distribute your video content is an important part of creating a video production brief. This is because the editing and production styles may be shaped by the platform you wish to use.

    In addition, you will also need to decide how you will stand out on your chosen platform.

    In summary

    There are many considerations for creating a video production brief. However, this process will help you shape your video approach and help you save time and money when it comes to production costs. Here at Oh Video we are video production and marketing experts. Why not contact us to find out how we can help you?