Here at Oh Video in Manchester, we are video production and video marketing experts. We work with businesses across the North West region, and beyond, from Leeds to Stockport, to produce and market professional videos. One of the things we do fro every client is produce a video brief. This is an important step to your video success, as a well thought out and planned video strategy is much more likely to be successful. As a result, we have produced this guide to creating video briefs for small businesses.
1. Recognise Your Audience and Purpose
A good video will have a target audience in mind. Knowing how you want to convey your message to the audience, and ultimately what you want the audience to do with this message is vitally important to your success. For this reason, it is always the first item on our list. After all, the audience and purpose will alter many of the other decisions left to be made.
2. Decide on Your Key Message
So, now you know your audience and the purpose of the video, how are you going to persuade them to act? What will your key message be? For your video to be successful, your key message needs to be:
⦁ singular- one message per video
⦁ specific- a rambling message will not have good results. Make sure your key message is a simple point, but also isnt too vague.
3. Look at your budget
How much cash you have to make this video will determine video production. It is much easier to plan and create a video when the budget is set out before hand.
4. Research the facts and figures
Do you have key facts or figures that just need to be included in your video? Well, while creating the brief, its a great idea to include these. This will mean that every member of your team will be on the same page, and your facts and figures wont get overlooked.
For professional advice or support about any aspect of video production or video marketing, get in touch with the expert today, here at Oh Video.