Considerations for video storytelling

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When it comes to producing great video content for your company, storytelling content can be an effective option. Telling a story through your video content can help to engage viewers, and potentially increase sales and bookings. But how can you do this effectively? And what are the top considerations for video storytelling? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should consider when using storytelling for your video content.

What are the key considerations for video storytelling?

So, what are the most important things to consider when using video content to tell a story? Well, there are several key issues including:

  • Deciding on the overall message of the video content
  • Targeting key emotional responses
  • The length of the video content

Video storytelling to deliver a message

Every story has a key message to deliver. And your video content is no different. So before you begin to plan your storytelling video, make sure you have a clear understanding of the message you want to deliver. This should be evident across each scene of your video storyboard, and it should be easy and obvious to recognise. Too much ambiguity can have a negative effect on the performance of your storytelling video.

Video storytelling to target emotional responses

Video storytelling works well when it is designed to evoke an emotional response from the audience. This could be laughter, happiness, or even sadness. Humans are designed to response to emotional stimuli, and this can lead to more of your video viewers taking action and purchasing or signing up. But the key is that the emotion needs to be relevant to your company, and your branding. You wouldn’t expect a Red Bull video story to move you to tears for example, as this would be against the company persona that has already been developed.

Video storytelling and the length of the video

As with any other type of video, the length of your video content needs to be determined by the platform you are hosting the video content on. This means if you want to target users on social media, a shorter video will be a better option. But this means there is less time for the story to play out. That’s why some companies split the video into several segments, with different release dates. This can be an effective solution for platforms where your video needs to be less than 1 minute long.

For other platforms, like your website or YouTube, you can use a longer video without issue. But you should still be sure to tab attention within the first 10 seconds, to keep viewers engaged.

For more information or advice about effective video storytelling for your business, get in touch with the experts today, here at Oh Video.