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Considerations for landing page video content

Video marketing is often used in combination with other forms of digital marketing to increase brand awareness and push sales and bookings online. This can often mean using full screen video content above the fold on your website. But just uploading your video to the landing page isn’t usually enough. Especially if the aim is to increase conversions and improve the overall user experience. So what should you be doing to make your video more appropriate for the landing page? And what are the key considerations for landing page video content? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about video content for landing pages.

What are the key considerations for landing page video content?

There are several things to bear in mind both when producing, and then including video content on your website. These include:

  • The branded colour scheme- your website is the face of your brand or company online. And if your video content is going to make up a large part of the above the fold content on your landing page, then it needs to be clear that this is an extension of your company or brand. This means that you should use a branded colour scheme for ultimate visual clarity.
  • The human appeal- for video content to be successful online, it needs to capture the emotional and intellectual interest of the website users. Using real people in your video content can provide this connection and interest, and help ensure that your video content will be more successful. However, this depends on the type of video content you are creating, as often animation can be more effective for explaining more complex processes.
  • Silent video- now that watching video content in silence has become the most popular way to watch online, you need to follow this pattern with your landing page video content. This means that when users press play, the video should make sense, and be fully understandable, without sound. As a result, you will need to consider captions or subtitles. However, you should also include a small but noticeable volume toggle, for those that want to hear the content, as well as see it.
  • Follow autoplay guidelines- videos that automatically play when a website loads can be off-putting to users, unless you follow the specific guidelines. These include:
    • playing in silence with captions or subtitles
    • adding user controls so that your users can be in control of the video content and the playback experience
    • ensuring that the website loads the video content quickly and efficiently.

For professional video marketing support and advice, get in touch with Manchester’s leading video production and marketing team today, here at Oh Video.