Creating high quality video content is a key aim for many businesses and companies that want to expand their audience reach and offer products and services online. Video can help establish trust, build a brand identity and engage with your audience too. But to do this well, your video needs to be top quality, and avoid some key mistakes. But what are the most common video production mistakes? And how can you avoid these? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to help you avoid the common video production mistakes.
What are the most common video production mistakes?
Some of the most common mistakes when producing video content for companies and businesses include:
- A lack of planning
- No clear branding
- Not following platform guidelines
Video production and a lack of planning
When filming the video content for your businesses latest social media post, YouTube, or even the website, it is essential that the production process begins with a clear plan and goal. This is because the plan will help guide to the video itself, and help keep all of your team working together on the same page. Any problems or challenges that arise can also be easily and quickly rectified by using the plan as a guide. Without a clear plan, your production time will be a lot longer, which could increase the cost, and have a negative impact on your timeline.
Video production and no clear branding
Branding is essential for every piece of content your company produces. This can help build and establish trust with the audience, and it also associates this content with your company, wherever it is used online. Branding can increase the sales and sign ups directly related to your video content, and can help your company grow. So without this, and without planning for this prior to filming, you’re video might not secure the return on investment you were hoping for.
Video production and not following platform guidelines
Finally, one of the biggest video production mistakes is neglecting the guidelines for content shared on different platforms. These video guidelines are in place to ensure that your video performs as well as it should, and they include:
- Video length- different social media platforms have different length guidelines ranging from 30 seconds to 2 minutes. And following the wrong format may mean that most of your audience skip the content, or don’t watch it at all.
- Subtitles and captions- adding captions in post-production is important for videos that will be hosted on social media platforms, as many users will watch video content without the sound switched on.
By not following the guidelines, your video might not get the attention it should, and may not even be watched by many of your potential customers or clients.
For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.