When producing a video for your company or business, its important to consider the platform, and the needs of the audience. In recent years, many consumers have adapted to watching video content silently. And this is certainly something to take into consideration during the planning and production process. But if you are producing a silent video, it can be a great option to add captions, as long as these are well planned and well though out. Unfortunately, for many companies, this isn’t always the case. In fact, there are a number of common video caption mistakes, that can have a negative impact on your content marketing or branding strategy. So what are these mistakes, and how can you avoid them? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to help you avoid mistakes when captioning your commercial video.
Commercial video caption mistakes
So, what are the most common video caption mistakes? Well, there are several, including:
- Using too much text
- Sizing the text too small
- Incorrect text placement
Too much text in commercial video captions
If you try to include too much text in your captions, the chances are, your’e making a mistake. Captions need to get your main point across, but your audience shouldn’t need to pause your video to read the content. That’s why its essential to plan our your captions, before production, so that the video can be produced at the right pace for your captions to flow naturally, instead of piling up on just one shot. Try not to transcribe every detail and just stick to the necessary information. Less than 20 words per 3 seconds of footage is usually the right timing.
Video captions that are too small
Just as you don’t want your potential customers to need to pause the video to be able to read the captions, you dont want them to need to zoom in either. You’re captions should be responsive in size, depending on the screen size, and should be well designed to fit on the page effectively, and be easy to read. This will help your users stay interested in your video content for longer, increasing the opportunity for conversions.
Video captions in the wrong place
Finally, one of the most common video caption mistakes we see is the use of video captions in the wrong place. Video captions that appear across the middle of the video for example, block a lot of the visual detail and can even be off putting for some users. While video captions in the corner of the screen can be covered by icons or advertising on some platforms. These are all important details to consider during the planning and editing process.
To ensure that your video captions are perfect, and well suited to your audience, get in touch with the professionals today, here at Oh Video.