When it comes to watching your video content or ads, the whole way through, you need to know how to engage your audience. Especially if your success rates are based on click throughs. But how can you boost your click through rate? And are there any techniques that can help your YouTube video become a success? Here at Oh Video, we are Manchester’s favourite video production and video marketing experts. As a result, we have produced this guide to help you boost YouTube success rates.
Think outside the box
Consumers are overrun with boring infomercials and dry content. At the end of the day, advertising and commercial content are everywhere, even our social media. So how can you grab their interest?
Our first tip to boost YouTube success rates is to be unconventional! Offer the viewer something fresh, out of the ordinary, or funny. But remember this will become synonymous with your company, so you need to also remain on message.
Choose the right keywords
Too many companies go in for the cold sell. When people come across your video on YouTube, they aren’t looking to purchase a product or service, they just want more information.
As a result, you should choose keywords that specifically target people that are looking for more information about what you can offer. But you also need to provide good quality video content to match.
Call to Action
Your video needs to be able to link people through to your company website. This can be a simple call to action button used throughout your video in an unobtrusive place, or it can be specifically directed at the end of the video.
Whichever you choose, your video needs to convince them to click on the link and take a look at your website.
You can boost YouTube success rates by creating unusual video content that will grab the viewers interest. This should be coupled with correct keywords to target viewers looking for more information about your product and service. Finally, your video needs a call to action button for people to click straight through to your website.
If you need professional video support, production or marketing, contact the experts at Oh Video today. Or why not pop in and see us at our studio, just off Oxford Road, Manchester.