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Using video content to increase email engagement

When it comes to digital marketing, email marketing is still one of the most effective strategies for businesses and companies to reach out to the audience, and attract sales and sign ups. This is a form of direct marketing, so you know exactly who is receiving your emails, and when. But this also means you […]

Considerations for landing page video content

Video marketing is often used in combination with other forms of digital marketing to increase brand awareness and push sales and bookings online. This can often mean using full screen video content above the fold on your website. But just uploading your video to the landing page isn’t usually enough. Especially if the aim is […]

Video marketing goals for the new year

promotional video for the university of Bolton

With the new year already underway, now is the perfect time to be considering goals and targets to improve your company or business throughout 2020. And with more consumers watching video content online than ever before, video marketing can be a great way to begin to meet these targets. But whether you’re starting off with […]

Using Instagram stories for Christmas video content

With Christmas just a few days away, it’s never too late to cash in on the last minute Christmas shoppers. Using social media video content to achieve this is one of the most effective options available, as this reaches any of your potential customers, wherever they may be, and delivers a high quality message, or […]

Advantages of producing festive video content

At this time of year, many businesses and companies are busier than ever before. And if you want to cash in on this increase of consumer action, you might have considered producing video content, just for the Christmas season. But if you’re a small to medium sized business, should you buy into the hype?  Well, the […]

Effective video marketing content types for SMBs

Video marketing has become more important than ever before, as an increasing number of businesses and companies compete for attention in the digital era. Video content is more successful, and more effective for delivering a specific message, than any other form of content. But how do you decide which type of video to make? And […]

Features of effective Christmas video ads

With Christmas just around the corner, the Christmas adverts have well and truly started. From John Lewis to Sainsbury’s, Aldi’s Kevin the carrot, and of course the Coke Cola Christmas truck, the Christmas adverts have become synonymous with the start of the festive season. And with video content on social media platforms ever expanding, and […]

Using explainer videos as part of your digital marketing

video shoot in progress in Manchester

One of the most popular video options for any size business is the explainer video. So what is an explainer video? And how can using explainer videos as part of your digital marketing sales? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and […]

Call to action buttons for video content

When creating video content that you intend to drive traffic to your website, or increase sales or booking directly, a call to action button is key. It’s not enough to simply tell your audience why they need your product or services, and then expect them to search for themselves. And why take the risk? A […]