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    The benefits of a promotional video

    video interview techniques

    In today’s visual world, many companies struggle to really make an instant impact with their audience. Many rely on text-laden pages on their website filled with all the industry jargon someone said they needed. If you are wondering if there is a better way – or maybe just a more interesting way – to introduce your company, there is: create a short promotional video.

    A bright, eye-catching and visually interesting video can bring your company to life. Whether it’s on a website, social media or even in conference presentations, promotional videos can offer a human connection to your company. Don’t believe us? Here are just a few benefits a promotional video can bring:

    Makes it simple to understand your business

    If a potential client or customer is shopping around online, you should make it as simple as possible for them to ‘get’ your business. A good video will get your message across quickly and interestingly – you want to be on their mind as they look at your competitors.

    People buy from people

    It can be really hard to give a business a face in text. Using video – which will often include your team – will make your business much more human and relatable.

    Brings a particular product or service to the fore

    Often businesses do more than people know them for – showcasing multiple key products or services in a promotional video can raise client awareness hugely.

    You can use it multiple times

    A great promotional video does not just live on your website. It can introduce social media channels, be part of your sales pitch, or even be used for online video advertising. Simply get slightly different cuts or lengths and you can stand out from the crowd absolutely anywhere you desire.