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Are social media video “stories” effective for marketing?

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With Twitter testing it’s own version of “Stories”, called Fleets, and Instagram, Snapchat and Facebook stories on the rise, it seems that this form of short video content is really taking hold. But are social media video “stories” effective for marketing? And how can you use these to increase business sales and sign ups? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. This is our guide to everything you should know about social media “stories”.

What are social media “stories”?

So, first of all, what are social media stories? Well, these are images or video content (video is always more effective) that are shared to all your followers, and for businesses these can even be sponsored to reach your target demographic with targeted marketing. The main thing that sets this type of content apart is that it can disappear after just 24 hours. This makes it the perfect platform for a range of companies and businesses looking to use video marketing on social media. In fact, with traditional video marketing methods reaching fewer and fewer followers, social media stories could be very beneficial.

How can social media “stories” be used effectively for marketing?

Using video stories can be incredibly effective for video marketing across social media platforms. These can be used for:

  • New product teasers- shooting short video clips, or editing a longer one, into bitesize chunks of advertising can be incredibly effective for any company or business looking to boost brand awareness and increase sales. Using professional quality video will be most effective, as this is likely to be filmed and captured in a way that is distraction free, and high quality, which will ultimately be more likely to capture the attention of your audience.
  • Video interviews- short Instagram stories are the perfect place for video interviews. From influencers to celebrities, there are a many different industries taking advantage of this, and there’s no reason why you cant use this as part of your video marketing too. High quality, professional video interview content can help give your audience an insight into your company, improve brand awareness and help your company succeed online. This can also encompass customer testimonials and reviews too.

So why are social media video “stories” effective for marketing?

Social media stories can be a useful marketing tool for a number of reasons, including:

  • Generating hype- if you want to get your potential customers excited about a new product or service, generating interesting and hype early on is a good idea. This can help push your brand awareness and increase early sales and sign ups.
  • Building trust- with more people watching video content in stories than ever before, you have the opportunity to reach a wider audience. And with high quality video content this can help you build trust and secure positive relationships with your audience.

For professional video marketing support and advice, get in touch with the team today, here at Oh Video.