If your small or local business is looking to succeed online, there are a number of methods you can use to increase your chances of success. From optimizing your website for search engines, to building a social media empire, your brand can increase it’s visibility. And video marketing can play an important role in any method you choose to pursue. Here at Oh Video, we are Manchester’s leading video production and video marketing professionals. We produce professional commercial and corporate video content for companies and businesses across Manchester and the North West. As a result, we have produced this guide to the advantages of video marketing for small businesses.
Advantages of video marketing for small businesses
There are a number of advantages of video marketing for small businesses. These include, but are not limited to:
- producing up to date content for social media
- more engaging content for your company website
- building consumer trust
- increasing brand awareness
Video marketing and social media
Social media is a fantastic tool for any brand or company. It can be used to help you reach more people, in a wider variety of locations, and as a result, generate more interested customers. But setting up your social media accounts isn’t enough. You also need to keep them regularly updated with high quality, original, and thought provoking content. And video content can provide the best medium for this.
Video marketing and social media go hand in hand. All social media platforms host billions of video every day. And your potential customers using social media, will be expecting video content from your company too. In fact, video consumption on social media is consistently rising. Just take Facebook for example. On this platform, a video receives on average 135 x more organic reach than a photo! This will lead to more engagement, which will be noticed by more people. Allowing your customer base to grow.
If you have social media in mind when producing your video content, you should think about producing content that is less than 2 minutes long, funny or emotive, and completely silent.
Video content on your website
To really convert your website viewers to potential customers, you need to be provide top quality content. And this can include video content. In fact, video is the most engaging form of media you could use on your website. And it will hold your audiences attention for longer than text. Which means that by simply using video on your website, you could land more paying customers!
Building consumer trust
Producing professional company videos shows your audience:
- that you are a serious and reliable company- essentially, your company isn’t going to disappear the minute they make an order!
- the people behind the brand
Each of these can help consumers begin to trust your company. By using video content, your audience will see who you really are, and make value judgements based on what they see. This can really help more viewers to buy your products or use your services.
For more information or advice, get in touch with the experts today, here at Oh Video.