Advantages of using scripts for company videos

If you are thinking about producing a video, or a series of videos, to help reach a new audience and market your company and products, you should be considering the different types of video. From explainer videos, to thank you videos, advertisements, to live video, there are a range of video options to choose from. And each type of video can be useful for achieving different goals and aims. But regardless of which type of video you opt for, you will need to decide whether to run off a script, or run off the cuff. So which option will be better for your business? Well, in most cases, you should be thinking about writing a script. But why? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the advantages of using scripts for company videos.

Advantages and of using scripts for company videos

So, why should you create a script for your company or corporate video? And what kind of advantages can you expect from using a script? Well, there are many, including:

  • Reducing production time- no matter what your video is for, and what you are hoping to achieve, you should have an end goal in sight for your video. Whether that’s to increase sales or just to promote your brand, you will need to make sure that your video can cash in on this, to be worth the production value. And a script can really help to make sure you get all of the key points, features and details into the video, before any filming takes place. As a result, video production will be quicker, and potentially cheaper, if you have a good script in place first.
  • Delivering a message- every video your company releases should have a message to deliver. Maybe you want to show that your company is reliable and trustworthy, or that your services are the best around, either way, your video needs to really hammer home this message. And this is the role of the script. The script can be revised multiple times before you begin to think about filming, and this means that you can really focus on the message, and the purpose of the video itself.
  • Scripts make sense- for some videos, like interviews and talking heads videos, scripts just make sense. Asking people to come up with answers on the spot can lead to ramblings that just dont make sense, and this can mean retake after retake. A script prevents this issue and gives all the people involved a chance to think about what they will say, and what message they want to convey.

If you need professional support or advice, or for professional video production and marketing, get in touch today here at Oh Video.