Christmas is just around the corner. And with it, come all the Christmas themed advertisements and marketing strategies you would expect from such a lucrative time of the year. But if you’re a small to medium sized business, should you buy into the hype and create seasonal content? Well, the simple answer is yes! Seasonal content can be very persuasive at this time of year, when people are more tuned in to purchasing. And video seasonal content is one of the best options available. Here at Oh Video, we are Manchester’s leading video marketing and video production experts. As a result, we have produced this guide to the advantages of seasonal video content.
Advantages of seasonal video content
Succeeding online is all about grabbing your audiences attention, and then directing this attention towards what you have to offer. Whether it’s products to buy, or services to sign up for, your digital success hinges on your ability to increase conversions and grow your business. Seasonal video content can be the perfect option to help you achieve this. Especially as your audience are already thinking about Christmas, and tuned into the Christmas spin of buying gifts, and spending their own Christmas money. So producing and marketing seasonal video content can bring a whole range of advantages. And these include:
- Staying relevant to your audience
- Generating urgency around your sales
- Grow your audience
Staying relevant to your audience
For any company to be successful, you have to be relevant to your audience. This means providing content and products that your audience want to see, or expect to see, and service solutions that are actually useful to your potential market. Part of this relevance involves making changes to keep up with current events. Seasonal content is one of a number of ways to do this, showing that your company keeps up to date. Essentially, your audience expect seasonal video content, and providing it will help improve your companies image, and give you the opportunity to increase sales..
Generating urgency around your sales
Christmas is a chaotic, panic driven, shopping frenzy. Seasonal video content can enable your company to jump on this bandwagon and generate some of that urgency around your own products or services. Deals or offers that last for a limited time are incredibly useful around this time of year, as people are trying to choose gifts for others, and also choose their own gifts. By creating time sensitive deals, you increase the urgency. This can increase the number of sales, as people are driven to buy before it’s too late!
Grow your audience
One of the biggest advantages of seasonal video content is that it is incredibly shareable. People love Christmas, and they even love Christmas adverts. Just look at how John Lewis have used this to their advantage. Any company can use this same tactic to produce quality, professional, seasonal video content, and this will result in more social media shares and engagement, as well as an increase in audience. A larger audience means more potential customers.
For professional video marketing support and advice, get in touch with the team today, here at Oh Video.