Here at Oh Video, we are Manchester’s leading video marketing and video production experts. And we work with companies, businesses and individuals across Manchester, and the North West region, to deliver high quality video solutions. So whether its a corporate training video, a new music video, or a testimonial for your website, we have the skills and expertise to make your video dreams a reality. This includes pre-production planning and storytelling, shooting the footage, and also editing and post-production work. As part of this, we can produce a custom image for your video thumbnail. And this can be extremely advantageous for your company. As a result, we have produced this guide to the advantages of a custom video thumbnail.
Advantages of a custom video thumbnail
A custom video thumbnail is an image that has been created to be displayed over the top of your video online. When the video is not playing, you can either show a still of the footage, or use a custom thumbnail. But in the days of content fatigue, when consumers are used to being faced with endless online choices, it’s important to put in the extra work, and encourage them to actually watch your video content. This all begins with the thumbnail. So, what are the advantages of a custom video thumbnail? Well, there are several, including:
- attracting attention and piquing curiosity
One of the biggest advantages of a custom video thumbnail is that you can really create something that jumps out of the page and grabs users by the eyeballs. OK, maybe a bit aggressive. But still. You need to persuade passive website visitors, or searchers, that putting the effort in to click on your thumbnail will be worth it. And to do this, you need to make sure your thumbnail is appealing, attractive, and attention grabbing.
To make your custom thumbnail stand out, consider:
- the colour choices you use
- using a face- as peculiar as it sounds, video thumbnails that feature a human face are actually more likely to be clicked on!
Another advantage of creating your own custom thumbnail, is that you can display your own company branding, everywhere. Linking your video to your company can help click through rates on platforms like YouTube, because if browsers recognize the brand, they are more likely to watch the content. So whether its a testimonial, an about video, or a how to tutorial, using your company branding on the thumbnail can increase the amount of views. And this in turn can raise your company profile, and increase your audience, and potential customers reach.
To get this right, think about:
- your company colour scheme
- your company font and typeface choices
- including your company logo
So if you want your video content to be viewed by as many people as possible, you should seriously consider the style and design of your thumbnail. There are many advantages of a custom video thumbnail, so don’t miss out.
For all your professional video marketing and video production needs, get in touch with the professionals today, here at Oh Video.