Creating a video means a lot of expenditures, and if you’re a newbie who doesn’t have a lot of money to spare, these quick sure fire reasons will help to keep your production costs well within your budget.
1. Plan your content beforehand
Planning is essential when it comes to creating your shoot, you should know every single thing that is going to happen and what people are going to do. Everyone, including yourself needs to know the purpose and the overall outcome of the video so in preparation of that, rehearse down to the last detail. Make sure your content influences your audience, you don’t necessarily have to entice them with cool graphics and camera angles, just make sure that you keep them engaged.
2. Use employees/friends instead of actors
This helps to minimise any costs of paying for professional actors to act on your set. Friends will most likely do it out of the goodness of their heart, and a way to help out in any way they can. In terms of corporate videos, using employees is cost effective and doesn’t run the risk of paying for more than you need too.
3. Keep your video short
You don’t want to make it too long in case your audience gets bored, also it costs a hell of a lot more to produce more content. Make sure it’s snappy and stays with them, making it too long can create attention loss, and always make sure you get to the point. Even if it’s only 30 seconds long, in that time you manage to share your vision, keep your audience in the know and cut down on costs. Easy!
4. Be Efficient
Use the same set for multiple shoots, until you start to make more money. Use the maximum amount of resources available for the best possible outcome. Make sure everything is clear with your crew and cast before you start to film, don’t wing anything.
5. Create a brief for Production Firms
In preparation for other companies to see your work, make sure you set a brief for them so they can see what objectives you set out to do and how you will achieve them. This also serves as a checkmark for any unexpected production costs.
Remember to always plan ahead, be proactive and work down until the last detail.