It has been proven that people who incorporate 360 degree videos on their site will benefit 66% more of their audience, and this is due to them being able to interact with them. It also generates a lot of feedback and one study has found that the videos produce twice as many conversions, with purchases and click rates increasing by 14%.
So, what are 360 degree videos? Well, these particular videos engage audience and immerse them totally in a new world. It allows them to move the camera around with any limits, giving them absolute control of what they’re seeing. It is a concept that has been around since the mind 90’s but has only really taken off now due to social media.
Platforms such as Facebook and YouTube have all benefitted from using 360 degree videos as it gave people the chance to watch anything, anywhere at any time with just one click. It has also been used in certain video games with the newest invention of Virtual Reality Headsets such as the Oculus Rift and Google Cardboard.
Basically, the viewer controls the camera by tilting and panning the screen on their tablet, computer or phone which gives them the full outlook and power over what they’re seeing.
Seriously, we’ve swam with dolphins and we’ve not left the couch once.
There are endless benefits that come with 360 degree videos, especially for your marketing strategies. Not only does it give the audience the chance to be interactive, it also encourages them to view them over and over again by up to 30%. It’s also more likely your audience will respond better towards your marketing strategies if they are given content that is responsive.
Another study has found that 70% of marketers and businesses who have used 360 degree videos say it has overall increased people’s engagement with their site and attracted more viewers.
There are many ways you can incorporate this into your marketing campaigns and businesses, here are a few ideas below!
Live Filming
If you’re hosting an event that is either corporate or public, then why not give the who can’t be there a chance to witness it virtually? Filming your event live not only produces great quality content to be seen by potential clients, but it also provides you with promotional material to endorse future events and products.
Video Tours/Your Website
Whether you’ve just started a new business or you want to draw more attention to yourself, 360 degree videos are a great way to start connecting with new people and really build a solid bond between you and your clients. Show them who you are and what you do all the while letting them control what they’re seeing and at their own pace too!
Let’s not also forget that when people engage with your video, you start to then collect information about your audience. This data can be collected and used to improve your site, products or general wellbeing while keeping your audience in mind. It can also be used to change and improve how your market it to them. This specific information will tell you what they like, what they don’t like, which certain part of the content they enjoyed the most and lots of other useful information you can use to help strengthen and refine your marketing technique.
360 degree videos are a fun and exciting way to speak out to new people and attract different types of audiences. It’s a great way to show off your business and tell your story, no matter how traditional or crazy it may be.