A landing page needs to be compelling, visual, and clearly focused on the call to action. Video can provide all of these necessary aspects for your landing page, and ultimately lead to success. Here at Oh Video in Manchester, we are video marketing experts. As a result, we have produced this guide to 3 tips for video landing page conversions.
Personalized video really does work!
By providing targeted visuals that use pieces of data, such as the visitor name, your video can really connect with the viewers. On a landing page you need to grab viewers attention, and keep it. One of the most effective ways to achieve this is by using the viewers name. This also helps to build a relationship with your viewers who can then develop trust in your company.
Above the fold on your landing page is where your viewers make the split decision, do they stay on your site, or do they leave? Not much conscious thought is put into this, as it takes less than 2 seconds for viewers to decide. As a result, this is where your video needs to be. There are no guarantees that your viewer will scroll, so make the most of area above the fold and place your video there.
Optimise your video
The thumbnail you create for your video is what people will see on the SERP when they search for a related video. Of course you will need to optimise your video first, and the thumbnail is part of this optimisation. Choose something that will stand out and use an overlaid play button to entice viewers to click on the thumbnail.
However, the thumbnail isn’t the only part of the video to optimise. You need to make sure you utilise key words in both your video heading and the description. This will help search engines rank your video.
These 3 tips for video landing page conversions can see your success with video grow. Why not contact the experts at Oh Video today, for more help or advice, or to kick start your own video marketing strategy. Alternatively, come and see us at our studio, just off Oxford Road, Manchester.