One of the most popular and effective forms of video content for your website, social media, or even your YouTube channel is a video interview. This can be in the form of a talking head video, a group interviewer, or even a Q and A session where you answer questions from the audience, either live or pre-selected. But just because this content is popular with companies and businesses, doesn’t mean it is always effective for potential customers or clients. So what are the features of an effective video interview? And how can you be sure that your video content will achieve the best results? Well, here at at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about producing an effective video interview.
3 features of an effective video interview
To make sure that your video interview is really effective, improving brand recognition and widening your audience, you should consider these 4 important key features:
- The right lighting
- Company branding and call to action button
- Relevant questions
The right lighting for video interviews
Video interviews are generally not as visually interesting or entertaining as other forms of video content, as your subject or subjects tend to be seated and stationary, simply having a standard conversation. For this reason, the right lighting is even more important than usual as all the attention will be focused on the people being interviewed. In the right lighting, your video should look as natural as possible, and your subject should be as well lit as possible.
Company branding and call to action buttons in video interviews
It’s important that all of the content produced by your company is well branded, so that your potential customers build trust, and develop a knowledge and understanding of your company. This includes video interviews However, because of the simplicity of the video content, this is often overlooked. Some simple ways to include company branding in a video interview include:
- background colours that match company colours
- a company logo
- company clothes/uniform if applicable
At the same time, your video interview also needs a call to action button, even if its just a link back to your website. This is because once people have watched your interview, they may want to find out more about what you can offer, and your products and services.
Relevant questions for video interviews
If you are not taking questions from your audience, customers or clients, and are instead asking the questions yourself, you need to make sure that these are relevant to the questions and thoughts that your audience might have. It’s important that your video content is useful and informative to the audience, for the best possible results.
For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.