Video marketing is increasing in popularity, especially as consumers become more and more connected to video content. Video content can bring customers to your website and boost your conversion ratio. But not every video marketing campaign will be successful. Here at Oh Video, we are video marketing experts. This is our guide to the common video marketing mistakes.
The Hard Sell
Relax your approach to selling. One of the main problems viewers experience with video content is hard sell tactics. This can ruin your potential relationship with your customers and damage your company reputation. Its also one of the most common reasons that viewers switch off early. Relax your approach and don’t make this common mistake.
Pace your video release to be part of a campaign. Don’t overload your viewers with information heavy videos. Instead make a video marketing campaign and spread the release of this information over time. This will help you build a community and get people interested in your brand or product. As a result, you will be more likely to boost sales or conversions.
Search engine optimisation (SEO) is not just for websites. Video content also needs to be optimised to ensure that people searching for relevant content will be directed to your video. Using an interesting title and good tagging can boost your SEO and, as a result, rocket your conversions.
It can be easy to think that video is focused on the visual image. Unfortunately, this isn’t true. A strong, efficient video will combine imagery, sound and text to create a final video that is informative and effective.
Products versus customers
Video marketing is the perfect method to communicate with customers and build a relationship. Video is more effective than text or images at facilitating this. As a result, videos that focus on facts are making a big mistake. The human element of video content should be ultilised to make the most use out of this medium.
Video marketing can be incredibly useful for your business. Your company will be more successful if it avoids these common mistakes. For all your video marketing needs, contact us at Oh Video today.